Due to a lack of interest this trip has been cancelled… We apologise for the inconvenience. If you had already registered you will be contacted soon.
The exact recipe of Coca Cola must undoubtedly be the world’s best kept secret. Many have tried, none have succeeded. Nothing taste like the real thing! Expat Club has the opportunity for an exclusive visit to the factory where this delicious beverage is produced and bottled.
According to Forbes, Coca Cola is one of most valued trademark’s worth a whopping $54,9 billion. Let’s just write that out in full: $54.900.000.000 or fifty-four-billion-nine-hundred-million-United-States-dollars… and probably some change too. In fact, the trademark’s value is about $8 billion more than the revenues in 2013.
Whenever we see Coca Cola, on TV or in a shopping street, we immediately associate that with a number of emotions and feelings: refreshing, friends, a good time, happiness etc. No other company in the world masters Marketing with a capital M, like Coca Cola. Its budget for advertising the product adds up to a staggering $3.3 billion per year, which is about 33% more than for instance Disney.
For this event we are going behind the scenes to discover all we wanted to know about Coca Cola. We depart from Place Schuman at 18h00 by luxury 4* coach. We are welcomed at the Visitors Center near Antwerp. Here we’ll get a better idea of Coca Cola’s history, its activities and challenges. After that we continue with the actual factory tour to witness the hi-tech production and distribution process.
In the factory you can be amazed with how thousands of bottles and cans find their way through the factory. From cleaning the empty bottles, to filling and closing them, to packaging and distribution. There is much time to ask questions, discover more about the brand and its production process with interactive presentations, and of course you are more than welcome to have a refreshing Coke yourself at the end of our visit. We will be back in Brussels around 22h00.
Due to a lack of interest this trip has been cancelled… We apologise for the inconvenience. If you had already registered you will be contacted soon.
The exact recipe of Coca Cola must undoubtedly be the world’s best kept secret. Many have tried, none have succeeded. Nothing taste like the real thing! Expat Club has the opportunity for an exclusive visit to the factory where this delicious beverage is produced and bottled.
According to Forbes, Coca Cola is one of most valued trademark’s worth a whopping $54,9 billion. Let’s just write that out in full: $54.900.000.000 or fifty-four-billion-nine-hundred-million-United-States-dollars… and probably some change too. In fact, the trademark’s value is about $8 billion more than the revenues in 2013.
Whenever we see Coca Cola, on TV or in a shopping street, we immediately associate that with a number of emotions and feelings: refreshing, friends, a good time, happiness etc. No other company in the world masters Marketing with a capital M, like Coca Cola. Its budget for advertising the product adds up to a staggering $3.3 billion per year, which is about 33% more than for instance Disney.
For this event we are going behind the scenes to discover all we wanted to know about Coca Cola. We depart from Place Schuman at 18h00 by luxury 4* coach. We are welcomed at the Visitors Center near Antwerp. Here we’ll get a better idea of Coca Cola’s history, its activities and challenges. After that we continue with the actual factory tour to witness the hi-tech production and distribution process.
In the factory you can be amazed with how thousands of bottles and cans find their way through the factory. From cleaning the empty bottles, to filling and closing them, to packaging and distribution. There is much time to ask questions, discover more about the brand and its production process with interactive presentations, and of course you are more than welcome to have a refreshing Coke yourself at the end of our visit. We will be back in Brussels around 22h00.
